Niles Luther

Creative Concepts pipeline

Applied AI Engineer, January 2026 to present · AI Brand Defense

Exhibit 01 of a Conversation Intelligence Report: 2,340 comments captured, 109 brand-relevant, 22 brand-critical, above an audience sentiment bar
From a published case study report, with the brand anonymized.

Problem

A brand under a misinformation campaign needs to know what is being said about it, by whom, and why. The evidence sits in thousands of raw comments under a single video.

What I built

An LLM pipeline that turns a video’s raw comment stream into brand reports for Creative Concepts, a marketing and PR consultancy. The model semantically analyzes each comment for narrative and intent, and every row keeps its source.

Results

5,765
comments analyzed to date
3,117
commenter profiles enriched
91
reviewer comments worked down to zero on a 27-page report