Niles Luther

Creative Concepts site

May 2026 to present · creative-conceptsllc.com

The Creative Concepts home page hero: AI Has Changed How Brands Get Found
The home page, captured October 13, 2026.

Problem

Creative Concepts, a marketing and PR consultancy founded in 2003, needed one site for its services, research, and case studies that a small team could keep current.

What I built

A 33-page site on Next.js 16, launched May 4, 2026, and maintained from a Notion ticket database. An LLM generates the blog’s SVG illustrations inside a design system of five families, six colors, and three fixed-seed filters. A 308 redirect fixed split-host indexing, and DMARC protects the domain’s email.

Results

33
pages, launched May 4, 2026
5
illustration families an LLM generates within one design system